The European Football Clubs (EFC) is the official representative body for Europe’s leading professional football clubs. As the sole graphic designer, I led and delivered the organisation’s visual output across brand, digital, and editorial projects.
I joined EFC at a pivotal moment, as the organisation, formerly known as ECA, was bringing its rebrand to life. Within the Marketing team, we were tasked with unveiling the new brand identity at our largest and most high-profile event: the General Assembly.
This three-day event brings together football club members and key figures from across the football industry to engage with our Board, discuss the future of the game, and make strategic decisions for the organisation. Our challenge was not only to introduce a new visual identity, but also to successfully launch the organisation’s new name on a global stage.
As the reveal was scheduled for the end of the first day, all assets needed to be prepared in two distinct versions: one for the pre-unveil phase and another for post-reveal. Each version required its own tailored design approach to ensure a seamless transition.
Once the new brand launched, I led the rollout across the organisation, adapting and redesigning key assets including email signatures, templates, brochures, and a wide range of sub-brand materials to ensure consistency and clarity across all touchpoints.
Alongside the main rollout, multiple projects required design review and refinement to ensure consistency across the organisation. This included developing new visual identities for sub-brands and events. I also led the rebrand of the Campus, a dedicated branch of the organisation focused on delivering educational programmes designed to upskill professionals already working within the football industry, across a range of specialised areas.
Club Connect is the second-largest event organised by EFC, created to bring club members together around specific industry topics. For the 2026 edition, my role was to develop a visual concept that seamlessly blended the event identity with the distinctive aesthetic of Lisbon.
A key creative challenge was designing for two parallel subject streams taking place within the same event. The solution required a clear and cohesive system that differentiated each theme while maintaining a strong, unified overall identity.
