At Little Dot Studios, I’ve had the pleasure of working on the branding for Ascot, blending tradition with a modern, vibrant aesthetic. My work included designing for their social media platforms, such as YouTube and Instagram, where I create visuals that engage audiences and reflect the prestige and excitement of the Ascot brand.
Below are a few examples of the designs I’ve created, showcasing tailored visuals for both platforms that maintain brand consistency while being optimised for each medium.
Using the imagery provided by the client, I had the creative freedom to design visually appealing assets for Ascot’s Instagram posts. My focus was on maintaining consistency across all posts, ensuring precise sizing to preserve image quality and a cohesive aesthetic.
To align with Ascot’s existing branding, I utilised a pastel colour palette that complemented their elegant and refined identity, creating posts that seamlessly blended with their overall visual language. These designs not only enhanced brand recognition but also ensured a polished and engaging presence on Instagram.
For Ascot’s YouTube channel, my focus was on creating compelling thumbnails that captured attention and reflected the essence of each video’s content. The goal was to ensure each thumbnail stood out while remaining consistent with Ascot’s branding and visual identity.
By balancing bold visuals with clear messaging, I designed thumbnails that not only engaged viewers but also encouraged clicks, helping to drive audience interaction and enhance the overall impact of Ascot’s video content.
In addition to creating assets for posts, I was also tasked with designing eye-catching visuals for Ascot’s Instagram Stories. These assets were crafted to grab attention and guide viewers to explore the main profile.
To achieve this, I focused on creating designs that stood out while delivering key information quickly and effectively. By combining bold visuals with concise messaging, the Stories provided an engaging snapshot of Ascot’s content, driving viewer interest and interaction.
